Privacy policy

This policy explains how PraguePrivate handles personal data in line with the EU General Data Protection Regulation (GDPR) and Czech law.

Who is responsible

The controller of your personal data is the company that operates PraguePrivate. Its name, company ID and registered address will be published on this page; until then you can ask for them by email. You can contact us about data protection at hey@pragueprivate.cz.

What data we collect

• Requests and forms: your name, email address and, if you provide them, phone number, country, travel dates, group size, preferences and the message you write.
• Bookings: the details needed to arrange your services, such as names of travellers, flight numbers, hotel details, dietary needs or mobility needs you choose to share.
• Email correspondence: the messages you send us and our replies.
• Chat: if you use the chat window, the messages you write and the answers you receive, together with your IP address and approximate country.
• Website use: technical data needed to run the website securely. We also see how the pages are used through Microsoft Clarity (see Website analytics below).

Why we use it and on what legal basis

• To answer your request and prepare a quote (steps before a contract, Article 6(1)(b) GDPR).
• To answer the questions you ask in the chat window (legitimate interests, Article 6(1)(f)).
• To see how the website is used and improve it (legitimate interests, Article 6(1)(f)); analytics cookies only with your consent (Article 6(1)(a)).
• To arrange and deliver the services you book (performance of a contract, Article 6(1)(b)).
• To meet our legal obligations, for example in accounting and tax (Article 6(1)(c)).
• To protect the website and our business against misuse and to handle claims (legitimate interests, Article 6(1)(f)).

Special categories of data, such as health information related to mobility or allergies, are processed only when you give them to us for the purpose of arranging suitable services, and only to the extent necessary.

Who receives your data

We share only what is needed to deliver your services with the providers involved, such as hotels, transport companies, guides, restaurants and ticket sellers. We also use service providers for website hosting, email and, if enabled, spam protection of our forms. They process data on our instructions and under appropriate safeguards. We do not sell personal data.

Chat window

The chat window in the bottom-right corner is an automated assistant provided by TalkMie (talkmie.com), not a person. It answers general questions from the information on this website and points you to the right page. It does not take bookings, so please do not share sensitive personal data in it; to send us a trip request, use the Plan my trip form.

The small script that shows the chat button is loaded from TalkMie's server after the page has loaded. The chat window itself opens only when you click the button; from then on, TalkMie keeps a random session ID in your browser so that your conversation stays together. What you write, the answers, your IP address and your approximate country are kept by TalkMie for up to 60 days and then deleted automatically. We can read these conversations there to improve the answers. TalkMie runs its servers in Germany and creates the answers with Google's Gemini service in the USA; transfers to the USA are covered by Standard Contractual Clauses or the EU-US Data Privacy Framework. TalkMie's own privacy policy is at talkmie.com/privacy.

Website analytics (Microsoft Clarity)

We use Microsoft Clarity, a service of Microsoft Corporation, to see how visitors use this website and to improve it. Clarity records clicks, scrolling and the pages you visit, together with your device and browser type and approximate location, and shows them to us as heatmaps and session recordings. Without your consent, Clarity uses no cookies and counts each page view separately. If you accept analytics cookies in the cookie banner, Clarity may set its own cookies (_clck and _clsk) and Microsoft cookies to connect your page views into one visit. Recordings are kept for 30 days; a small sample can be kept for up to 9 months. Microsoft may process the data in the USA and is certified under the EU-US Data Privacy Framework. You can change your choice at any time under Cookie settings at the bottom of every page. More in Microsoft's privacy statement: privacy.microsoft.com.

How long we keep it

Requests that do not lead to a booking are deleted within 12 months after our last contact. Booking and accounting records are kept for the periods required by Czech law. Email correspondence is kept as long as needed for the purpose it relates to.

Your rights

You have the right to access your data, to have it corrected or deleted, to restrict or object to its processing and to data portability, and, where processing is based on consent, to withdraw that consent at any time. Write to hey@pragueprivate.cz and we reply within one month.

You also have the right to lodge a complaint with the Czech data protection authority, the Office for Personal Data Protection (Úřad pro ochranu osobních údajů), or with the authority in your country of residence.

Cookies

This website does not use advertising cookies. Technically necessary storage, such as your cookie choice and the chat session ID stored after you open the chat, works without consent. Analytics cookies from Microsoft Clarity are used only if you accept them in the cookie banner. You can change your choice at any time under Cookie settings at the bottom of every page.

Changes

We update this policy when our processing changes. The date of the latest update is shown at the top of this page.